Sofia Arrambide is currently the General Manager for SSA at Adobe, where they drive regional growth and team success in Latin America's competitive market. With over a decade of experience, Sofia has held various executive roles at Acoustic, focusing on shaping regional strategies and scaling business operations. They previously managed client solutions and presales at IBM and gained valuable experience as an Information System Manager at Loyalty Marketing Group Uruguay. Sofia holds a Bachelor's degree in Systems Engineering from Universidad ORT Uruguay and is pursuing an MBA at Universidad Adolfo Ibáñez.
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