Steve Smith

Steve Smith, PhD, is a Senior Insight Partner at Adobe, where they lead customer research within the Global Marketing Organisation across EMEA. They utilize applications from sociology and behavioral economics to support campaign development, asset testing, optimization, and tracking for new business and retention. Previously, Steve held various roles, including Research Director at Coda Research and MarketCast LLC, and Head of Thought Leadership at Starcom MediaVest Group, where they managed strategic research projects and garnered an international award for their contributions to understanding social media's value for brands. They earned a PhD in Sociology from the University of Surrey and hold a Master's degree in Social Research Methods from the same institution.