Susan Xu

Susan Xu is an experienced data science and analytics professional, most recently serving as Manager of Data Science and Analytics at Adobe from June 2020 to February 2024, where leadership of the Mobile GTM Analytics team involved managing a team of data scientists and overseeing end-to-end funnel analysis across key applications. Prior roles at Adobe included Senior Strategic Analytics and Insights Manager for Document Cloud Mobile and GTM Strategic Analytics and Insight Manager, where data science techniques were applied to enhance user acquisition and retention strategies, contributing significant revenue growth. Additionally, Susan's experience includes working on special projects at The Arena, Inc. and analyzing digital marketing strategies for automotive OEMs at J.D. Power. Susan holds an MBA from Duke University's Fuqua School of Business, complemented by a one-year exchange study at Lingnan University.