Terry McGrath

Terry McGrath is the Senior Manager of Performance Media at Adobe Systems. Terry has over 20 years of experience in marketing and product management, with a focus on channel marketing and demand generation.

Terry began their career in 2000 as a Channel Marketing Manager at Chapparal Network Storage. In this role, they were responsible for developing and implementing channel marketing programs and services.

In 2001, they joined Arrow, Enterprise Computing Solutions as their Business Manager of Product Management. In this role, they led the Enterprise Storage marketing team and was responsible for creating and executing reseller recruitment and enablement programs and deliverables. During their time at Arrow, Terry achieved double digit revenue growth consistently.

In 2007, Terry became the Director of Product Marketing at Insight. In this role, they were responsible for developing integrated marketing plans to support revenue objectives. Terry leveraged market trend data, sales analytics, client segmentation and manufacturer positioning to create effective demand generation programs. Terry also developed and nurtured influential relationships to execute joint strategic plans. In addition, Terry managed complex financial incentive programs, including incentives, rebates, MOU's and contractual pricing agreements.

In 2012, Terry joined Adobe Systems as their Senior Manager of Performance Media. In this role, they are responsible for leading the global media team responsible for all paid media across Adobe’s Digital Marketing Suite of products.

Terry McGrath's educational career includes a Bachelor of Arts in English from the University of Massachusetts Amherst.

Terry McGrath reports to David Wadhwani, President, Digital Media. They work with Ashley Still - SVP & GM, Digital Media, Eric Cox - VP, Digital Media GTM & Sales, Americas, and Claire Darley - VP, Digital Media GTM & Sales, EMEA.