Vidya Bansal is a seasoned professional with extensive experience in enhancing consumer experience through digital technologies. They have held significant roles, including Principal Consultant at Adobe and Personalization Platform Lead at Kaiser Permanente, where they focused on personalized user journeys and metrics-driven improvements. Vidya co-founded Atreus Consulting and has a background in software engineering from Oracle and other tech firms. They are currently pursuing an MBA at the University of Illinois Urbana-Champaign, alongside completing a Master's in Computer Science at Punjab University.
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