Hayden Schuster

Hayden Schuster has worked in the digital marketing field since 2013. In 2021, they began working as a Digital Marketing Specialist for Adpearance, where they manage inbound marketing campaigns and develops content plans, creates site landing pages, writes articles, implements SEO, and supports social media, content, UX, digital PR, advertising, and reputation management strategies. In 2020, they founded Rose City Marketing, a business providing affordable digital services to small and medium-sized businesses. From 2018 to 2020, they worked as a Digital Media Specialist and Marketing Assistant at the Clark County Event Center at the Fairgrounds, where they were responsible for website design, content creation, SEO, PPC campaigns, sponsor fulfillment, budget & contract management, paid and organic social media campaigns, newsletter maintenance, and client communication. From 2013 to 2018, they worked as an IT Student Technician at the University of Oregon, where they evaluated and fixed user issues, removed and replaced malfunctioning components, upgraded WAP's and identified WIFI connectivity issues, installed/replaced jacks, installed/fixed university phones, and assisted IT technicians.

Hayden Schuster completed a degree in Journalism and Communication with a focus in Advertising from the University of Oregon between 2013 and 2017. Hayden then attended La Trobe University from 2015 to 2016 to pursue a degree in Advertising with a focus in Journalism and Communication. Additionally, Hayden has obtained certifications from Microsoft and Google, including Microsoft Advertising Certified Professional, Google Analytics - Advanced, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification (GAIQ).