Aaron Coates

Aaron Coates is a strategic and entrepreneurial leader in product and UX design with over 20 years of experience in creating impactful digital products. Currently serving as Chief Product Officer at Video Canvas and Money Alive, Aaron excels in guiding teams through the product development process, from concept to launch, with a strong focus on user research and design. Previous roles include Head of UX at Countrywide Plc, where Aaron improved UX maturity across the organization, and Lead UX Designer at Dynamic Procurement Holdings Ltd. As a co-founder and Product Director at Media Manager Solutions, Aaron prioritized value creation and implemented agile methodologies. Additionally, Aaron's tenure as Chief Technology Officer at Asset TV involved leading design vision, project management, and ensuring high standards in development practices. Aaron also contributes as a Product Design and UX Mentor at adplist.org.