Pacha Chen

Pacha (Shin-Jui) Chen is a seasoned UX research professional with extensive experience in leading user experience strategies and research initiatives. As a UX Research Mentor at adplist.org since August 2021, Pacha guides teams in adopting hypothesis-driven design. Prior to this, Pacha served as a Staff User Experience Researcher and Lead at Trend Micro from November 2011 to January 2021, where responsibilities included overseeing international UX research strategy for enterprise products and coaching teams in design methodologies. Pacha also played a significant role in AI development projects and conducted essential UX research that facilitated revenue-generating improvements. Earlier experience includes a service design internship at IBM, where Pacha focused on utilizing big data for fitness service innovation. Pacha holds a Master’s degree in Service Science from National Tsing Hua University and a Bachelor’s degree in Information Management from National Central University.