Vaida Pakulyte

Vaida Pakulyte is a seasoned UX professional with a diverse background in design and research. Currently serving as a Senior UX Lead at Fishbrain since March 2025, Pakulyte is also a Creative Team Co-Lead at TEDxStockholm, where responsibilities include event planning and experience design. Experience spans mentoring UX designers at adplist.org, leading UX at Technigo, and coaching at WaveMakers.io. Previous roles include Senior UX Researcher & Designer at Electrolux, E-commerce UX Design & Research at Columbus Sverige, and consulting for Happy Socks AB. Pakulyte's early career involved digital marketing and recruitment at Strands and Avuteq. Educational credentials include a Master's in Strategic Marketing and certifications in UX and e-commerce.