Adqura
Kausik Pal has a diverse work experience spanning over two decades. Kausik began their career as an Implementation Consultant at Tech Mahindra Ltd., where they provided business transformation consulting for the telecommunications industry. After that, they worked as a Business Specialist at iGATE PATNI, an IT services and business solutions provider. Following this, they joined Vodafone as the Technical SPOC for Chordiant Decisioning Centre of Excellence, where they were responsible for launching a global program to improve marketing ROI. Kausik then worked at Lloyds Banking Group as a Decisioning Business Analyst, where they introduced real-time decisioning across various banking brands. Currently, they hold the position of Decisioning Director at Adqura, a consultancy specializing in real-time marketing solutions within the mobile telecoms and retail banking domain. Throughout their career, Kausik has gained expertise in customer experience, multi-channel marketing, and performance measurement.
Kausik Pal has a strong educational background in business and computer science. Kausik completed their Master of Business Administration (MBA) degree in Strategy and Marketing at the University of Warwick - Warwick Business School from 2012 to 2015. Prior to that, they obtained a Bachelor of Engineering degree in Computer Science & Engineering from Jadavpur University between 1995 and 1999. In addition to their formal education, Kausik Pal has also obtained a certification as a Certified Pega Marketing Consultant from Pegasystems. The dates of when they obtained this certification are not specified.
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Adqura
At Adqura, we pride ourselves in delivering an exceptional customer experience to our clients and enabling them to deliver a world-class experience to their customers. We have pioneered the development and optimisation of on-demand customer decisioning since its inception in the UK, and have a team of experts who have created, delivered and managed this capability across the globe. Our unique blend of experience across the business, technical and operational areas allows us to speak the language of all our business stakeholders, helping them to create engagement across the business and effective organizational alignment. Our services: We work with clients across numerous sectors in customer decisioning, from developing the business strategy to providing capability assessments, roadmaps, implementation, decisioning optimisation and ongoing support. We offer a full suite of business and technical consultancy, as well as end to end implementation and ongoing support. Business Consulting Our business consulting practise has been developed based on years of working within businesses on delivering and optimising customer decisioning. It is a framework that enables you to put the customer and their needs at the forefront of the interaction to generate maximum business return. We believe that being clear on your business strategy, and getting cross functional buy in to this at the beginning of your journey will reap significant dividends, and can be great partners in helping you to achieve this, and your desired business outcomes. Delivery The ingredients of transformation can be wide and varied, typically we offer the full range of support. This can include developing the target operating model, enhancing operational capability and ultimately ensuring the building blocks are in place to drive maximum utilisation of both the tools that are provided and the personalised customer interaction that is possible with a powerful decisioning engine. Ongoing Support We support you during the delivery and beyond. We have extensive experience of managing solutions in live operation from both a technical (IT) and a bau business operations basis. The success of decision management really starts once you go live, the power comes in understanding your customer engagement to optimise customer journeys across channels. We are there throughout to ensure the success of your programme delivery. 1. STRATEGY CONSULTING Create a vision and strategic goals which will shape and maximise the decisioning opportunity 2. PLANNING & ROADMAP Create a phased delivery plan and full solution and organisational transformation roadmap to deliver the strategy 3. CAPABILITY ASSESSMENT Identify the key capabilities required to deliver the strategy and associated costs and requirements 4. IMPLEMENTATION Planned deployment of each phase according to plan, layering phases to expedite delivery using Adqura Decisioning Framework 5. BUSINESS CASE Create a benefits case for each success area, defining the costs and benefits of delivering the strategy 6. BUSINESS OPTIMISATION Deliver best in class financial results through the optimisation of decisioning frameworks and engagement with the business to maximise adoption 7. INNOVATION Continuous innovation across every step, project and business as usual, to create cutting edge customer engagement