Jon K. Latta

Director, Sales & Marketing at Adroitsquare, Inc.

Jon K. Latta has a diverse work experience spanning several industries. Jon K. currently serves as the Director of Sales & Marketing at Adroitsquare, where they are responsible for prospecting, lead generation, closing deals, ongoing support, and relationship building. Jon K. also handles messaging and positioning, branding, collateral, artistic direction, website development, digital marketing, and writing marketing materials. Additionally, Jon has expertise in organizing events, tradeshows, and conferences.

Prior to their current role, Jon worked at Lattatudes as a Sales & Marketing professional, starting in 2004. Their responsibilities at this company are not specified.

Before joining Lattatudes, Jon held the position of Director of Marketing Communications at Bell Canada. During their time there, they administered a budget of $1.5 million and led a team of five to oversee marketing communications for all five business units across North America and parts of Europe.

Jon also has experience as a Senior Marketing Analyst at InvoiceLink Corporation, an internet-based software startup. Jon K. played a crucial role in the company's acquisition by BCE Emergis (Bell Canada) in September 2000.

In 1994, Jon founded their own advertising agency, Promotions by JKL. As the President and Owner, they managed a team of five and handled various responsibilities, including planning, media buying, artistic direction, writing, event planning, and account service/sales. Their clients spanned multiple sectors such as assisted living, industrial electronics, furniture, real estate development, retail chains, manufacturing, and nonprofits.

Early in their career, Jon served as the Director of Advertising and PR Coordinator at Guilford Mills, Inc., a textile and apparel manufacturing company with $615 million in sales. In this role, they directed all apparel advertising and marketing communications, managed a team of three, and oversaw a $1.5 million budget.

Jon has a wealth of experience in sales, marketing, branding, communications, and event management, making him a well-rounded professional in their field.

Jon K. Latta obtained their Bachelor of Science (BS) degree in English from the University of NC at Greensboro, where they studied from 1979 to 1985. In addition to their formal education, they have also obtained additional certifications. In June 2021, they received a Social Marketing Certification from Hootsuite, and in April 2021, they obtained a Google Analytics Individual Qualification from Google.

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Timeline

  • Director, Sales & Marketing

    July, 2022 - present

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