Leen de Smet

Leen De Smet is a seasoned professional with extensive experience in media analysis and research. Currently serving as a Media Insights Analyst at Ads & Data since February 2022, Leen previously held the position of Jeugdhulpregisseur at De Vlaamse Overheid from March 2020 to February 2022. Leen's earlier career includes a decade-long role as a Researcher at SBS Belgium and leadership positions such as Head of the TV Department and Audiovisual Group Coordinator at Initiative. Leen's academic background includes a Bachelor's degree in Communication and Media Studies from KU Leuven and a Diplome en Communication Sociale from Universite Catholique Louvain-La-Neuve.