Rikkert Van Loo is the Head of Market Intelligence at Ads & Data, where they support sales and product teams with insights and analysis on media consumption and market trends. Previously, Rikkert served as Head of Commercial Research at SBS Belgium and as a Strategic Planner at Maxus Belgium, developing media strategies for notable clients. Their early career includes roles as Brands & Insights Manager and Research Executive at ZenithOptimedia, where they focused on consumer and media behavior insights. Rikkert holds a Master’s in Political Communication from the University of Antwerp and a Master’s in Political Sciences from KU Leuven.
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