Nancy Yan

Senior Director - GTM And Product Marketing at ADT

Nancy Yan is a seasoned professional with extensive experience in product marketing, strategy, and operations across various industries. Currently serving as Senior Director of GTM, Product Marketing, and Product Analytics at ADT since January 2024, Nancy previously held multiple leadership roles at Wayfair, including Head of Strategy & Operations for Physical Retail, where operational practices were established for the company's omnichannel retail strategy. Notable achievements include leading growth strategies for B2B SaaS offerings at Wayfair and developing a digital marketing strategy for The Clear Cut. Nancy's earlier career at Google encompassed roles in strategy and operations, financial planning, and analytics, earning multiple awards for teamwork and performance. Educational credentials include an MBA from The Wharton School with a focus on Marketing and Operations Management and a BA in Economics and Statistics from Columbia University.

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