Adtelier Group
Loredana la Marca is an experienced finance and marketing professional, currently serving as CFO at Address since January 2017 and as a Partner at Wiseview since October 2011. Previous roles include Media Owner Relationship Manager at IPG Mediabrands from June 2015 to December 2016, Direttore Marketing & Comunicazione at TechRain S.p.a from January 2013 to January 2015, Direttore Amministrativo at Visiant from June 2008 to November 2011, and Direttore accordi commerciali at dmc srl from June 2006 to June 2008.
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Adtelier Group
We are an independent and media neutral group, which includes three brands: Address (media agency), Digital Address (digital media agency full funnel / full stack) and Adextra (internationality and innovation). We act as consultants, creating dedicated teams for each project and supporting you in choosing the best investments to make your communications succesfull. To be independent means having a large -yet not too much- team characterized by the presence of professionals with proven, vertical experience: this allows us to fluidly move in an ever-changing landscape as well as autonomously managing time and actions. We consider ourselves an agency with ethics and a very unique entrepreneurial culture; we respect all investments we make and we treat them as if they were our own. Our work is not related to sole campaign planning, it is instead tied to knowing where to direct investments in a specific moment in time: we believe in the custom projects we create which see us on the first line every day. We believe that the most impressive results are always achieved together. We collaborate with our clients as a strategic platform, in which each touchpoint with the audience represents an objective to create the next successful campaign (from the most traditional media to the newest, from BTL advertising to programmatic campaigns and less conventional projects).