Neelam Banwari

Neelam Banwari is a seasoned Senior Data Analyst and Software Engineer at ADTELLIGENCE GmbH since January 2015, specializing in eCommerce optimization and customer intelligence solutions through machine learning to enhance advertising effectiveness and revenue. With a strong background in providing business intelligence analytics and performance reports across various industries, Neelam also collaborates with client managers for product enhancements aimed at improving conversion rates. Prior experience includes a role as a Business Analyst at WNS Global Services, where responsibilities involved leading the development of a brand health tracker and analyzing consumer behavior in the food and beverage sector. Earlier, Neelam completed a rotational Management Trainee program at Xchanging Technologies and served as a Software Engineer at Larsen & Toubro Infotech, leading a team to develop a performance tracking portal. Educational qualifications include an M.B.A. in Marketing from ICFAI Business School and a B.E. in Electronics and Communication Engineering from Mody Institute of Technology and Science.