Adtraction
Laura Lu, CPA, CSPO, serves as President and Treasurer at Westchase Preschool, Inc. since 2018, overseeing start-up activities such as market research, business planning, financial record maintenance, and compliance with regulatory reporting. Previously, Laura held various roles at PwC from 1997 to 2017, including Product Owner for a global audit platform used by 100,000 auditors, where responsibilities included managing stakeholder relationships and enhancing collaboration tools. As an Auditor, Laura managed audit strategies for clients ranging from small non-profits to Fortune 500 companies, implementing Sarbanes-Oxley audits and conducting peer reviews for major firms. Laura holds a BA in Economics/Accounting from Claremont McKenna College and a Certificate in Software Engineering and Quality from the University of California, Santa Cruz.
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Adtraction
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Adtraction is a full-service partner marketing platform, helping brands attract new customers and sell more, while helping partners monetise their content and traffic. We work with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, we connect brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites. We are known for creating partnerships that generate value both to advertisers and partners, and work on a performance based set-up where you only pay for sales. With roots in affiliate marketing and experience dating back to 2007, Adtraction has the right knowledge to guide you when scaling your business with partner marketing. The company was established in 2007 and is headquartered in Stockholm, Sweden, with local offices in Norway, Denmark, Finland, Spain, Germany, the UK, Poland, the Netherlands, Switzerland, Austria, France and Italy.