HiMedia is starting a new page and changes its name to embody its new positioning. HiMedia Group is now AdUX (for Advertising and User eXperience), to reconcile ads effectiveness and user experience’s respect.
 
In front of the constant intrusion, ads rejection and the rise of "adblockers"​, the media & digital marketing market is focusing nowadays on the UX. Since 2014, we have created technological tools and advertising products in line with our business vision: giving back the power to the user to generate a better user experience.
 
Through a deeply renewed offering, AdUX has now three business units reconciling, in 3 different ways, the Digital Advertising & the User Experience notions:  
 
• AdPulse, Premium Brand Advertising, the solution for brands to boost user engagement through optin & fullscreen ad formats and with brand content social solutions.
• Quantum, The Solution For Native Advertising, with non-intrusive ads (display & video) delivered on desktop and mobile
• AdMoove, Data For Intelligent Media, the solution which operates through data collected and provides accurate geotargeting.
 
AdUX is developing its 3 business units in European & Latam markets. 

Advertising

AdUX

Mickaël Ferreira

Pietro Cicotti

Kanayo Nonyelu

Soumia Yousfi

Vincent Delmotte

Julie Duong Ferat

The Leadership Team at AdUX is responsible for steering the company towards its strategic goals, ensuring the alignment of its three business units—AdPulse, Quantum, and AdMoove—with the company's vision of enhancing user experience while delivering effective advertising solutions. This team oversees high-level decision-making, financial management, market expansion in Europe and Latam, and overall company performance, driving innovation and growth in an evolving digital marketing landscape.

Leadership Team

Finance Team

Marketing and Sales

Leadership Team

About

Team members

Other teams at AdUX

Finance Team

Marketing and Sales