Leyla Erzanukaeva

Leyla Erzanukaeva has extensive experience in the field of research and analytics in the TV industry. Leyla is currently the Head of Research and Analytics at ADV, where they analyze TV viewing and audience size, manages a team, and provides expertise on TV viewership trends and advertising campaigns. Prior to that, they served as the Head of Programming and Content at Zee Entertainment Enterprises Limited & JIVI TV Channel, where they developed programming strategies, conducted market research, and collaborated with other departments to maximize audience reach and sales. Leyla also worked as the Research and Analytics Group Head at Channel One Russia Worldwide, where they conducted market research, managed sociological research projects, and provided analytical insights for business decisions. Earlier in their career, they held positions as a Media Manager in the Commercial Department at Ad Agency "Sigma Media" and as a Research Specialist at VGTRK, Sport TV Channel.

Leyla Erzanukaeva began their education in 1998 at Lomonosov Moscow State University Luceym. However, there is no information available regarding any degree or field of study during this period. Leyla then continued their studies at Lomonosov Moscow State University (MSU) from 2001 to 2006, where they obtained a degree as a Specialist in Sociology. Additionally, during this time, they worked as a teacher and lecturer of sociology science. Finally, Leyla Erzanukaeva completed their highest level of education at Lomonosov Moscow State University (MSU) from 2006 to 2009, earning a PhD in Sociology. Leyla'sdoctoral thesis focused on "The Role of Modern Russian TV in Student's Culture Routine Formation."