Erin Lee

Erin Lee has extensive experience in marketing and digital strategy. Erin is currently the Vice President of Marketing at AdvaMed, a role they have held since 2023. Prior to this, they worked at mdg as the Vice President of Digital Marketing Strategy, where they led award-winning digital marketing campaigns for international brands and organizations in various industries. Erin also served as the Senior Director of Digital Transformation and Marketing Strategy at mdg, where they developed and implemented strategies to maximize the value of marketing technology for clients.

Before mdg, Erin held various roles at the Biotechnology Innovation Organization. As the Vice President of Marketing and Customer Experience, they created data-driven marketing campaigns, managed a marketing team, and oversaw the strategy and launch of virtual events. Erin also served as the Managing Director of Marketing and Event Technology, where they managed technical and content strategies and implemented marketing automation technology. Additionally, Erin was the Director of Marketing Operations and a Senior Marketing Manager at the Biotechnology Innovation Organization, where they executed event email campaigns and launched strategic initiatives to increase exhibitor participation.

Prior to their time at the Biotechnology Innovation Organization, Erin served as a Marketing Manager at Naylor Association Solutions and as an Analyst at Corporate Executive Board. Erin began their career at ASCD as a Constituent Relations professional. Overall, Erin's expertise lies in marketing strategy, digital transformation, event planning, and customer experience.

Erin Lee has a degree in Public Relations with a focus on Marketing from the University of South Carolina. They have obtained additional certifications in "Removing Noise and Bias from Strategic Decision-Making" and "Goal Setting: Objectives and Key Results (OKRs)" from LinkedIn in 2023.