April Hill

Sr. Ecommerce Experience Specialist - B2b & B2c Digital Marketing at Advance Auto Parts

April Hill is a seasoned professional in content management and marketing, currently serving as a Sr. Content Specialist at Advance Auto Parts since June 2022. Key responsibilities include enhancing customer-facing content, managing product information risks, and driving sales through optimized SEO strategies and eCommerce experiences. Prior experience spans various roles, including Print & Publications Administrator and Catalog Design Analyst at Agri Direct, where April managed print advertising efforts, supervised content direction, and led merchandising initiatives. Additional background includes graphic design, marketing coordination, and culinary arts, with a Bachelor's degree in Studio Art from Meredith College and an Associate's degree in Culinary Arts from the Art Institute of Raleigh/Durham.

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Advance Auto Parts

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Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 30, 2017, Advance operated 5,054 stores and 129 Worldpac branches and employed approximately 71,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands.


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