Rachel Johnson

Rachel Johnson is an accomplished professional with extensive experience in product management, customer experience, and digital marketing. Currently serving as Director of Product Management for Store Systems at Advance Auto Parts since November 2019, Rachel oversees critical systems across more than 4,000 locations, achieving significant improvements in system performance and user experience. Previous roles at Advance Auto Parts include Director of Customer Experience & Strategy and Senior Manager of Customer Experience, where Rachel established the CX function and developed a $4B marketing plan. Early career experiences include roles at Implus, Sports Endeavors, Kidznotes, the A.J. Fletcher Foundation, and Nisolo, showcasing a diverse background in marketing and business development. Rachel holds an MA in Interactive Media from Elon University and a BA in International Studies and Spanish from the University of Mississippi.