Advance B2B | Marketing Agency
Serena Chan is a skilled content marketer with extensive experience in leading content and brand strategies across various industries. Currently serving as a Content Marketer at Advance B2B since November 2021, Serena has previously held roles including Copywriter at Calqulate and Content Producer and Marketing Consultant at The Story Square, contributing to the growth of businesses in multiple countries. Serena has also worked as Content Marketing Manager at F-Secure Corporation, Flow - Meditation for Modern Life, and Tempo, where responsibilities included producing SEO-optimized content and managing editorial calendars. Earlier experience as a Marketing Communications Specialist at Nordicmind and a role as Outgoing Exchange and External Communications Manager at AIESEC in Finland involved brand management and marketing strategy. Serena's early career includes writing for various publications and managing projects related to communication and public relations. Educational achievements include a Master’s degree in Media Management from the University of Tampere and a Bachelor's degree in Communication (Journalism) from Universiti Sains Malaysia.
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Advance B2B | Marketing Agency
Advance B2B is a full-stack marketing agency specializing in B2B SaaS and subscription businesses. We offer a full range of marketing services, including strategic growth and content marketing, marketing technology, data & analytics expertise, customer and audience research, paid advertising, and growth experiments. We can help you build a scalable and repeatable marketing engine that minimizes your customer acquisition cost, rockets the monthly recurring revenue, and maximizes your customer lifetime value. We work with companies like Shortcut, Drift, TalentAdore, Recright, and Sympa. “Advance B2B has been an invaluable resource in our growth journey”, says one of them (that’s actually Rudan, VP of Marketing at Shortcut). All this means we are a strategic marketing partner that brings together long-term strategic approach and short-term wins & growth hacks any day of the week. In other words: We’ll help you get measurable results from your marketing efforts — today AND tomorrow. 🤑 So, whatever your marketing challenge (whether it’s CAC, LTV, MRR, or any other acronym), we are ready to deliver the impact you need. Sound good? ⭐️ We're a HubSpot Diamond Certified Agency Partner and one of Europe's fastest growing HubSpot partners. ⭐️ See more at www.advanceb2b.com