Gloria Sallent

Advanced Music S.L. is a festival and event promoter, the parent company of Sónar, Sónar+D, and OFFSónar, and other events worldwide. Advanced Music productions are recognised worldwide for their forward-thinking curation and high production standards, combining electronic music, visual arts and creative technology. The centre of our programming is Sónar, a three-day event that’s taken place every year in Barcelona since 1994, with over 125,000 festival-goers in attendance across more than 10 stages and two venues inside the city. One of the first European festivals to focus on electronic music and digital culture, Sónar has become an essential date in the calendar for electronic music fans, artists, dancers and professionals from across the creative sector. Since 2013, Sónar has included the Sónar+D congress, an ‘anti-disciplinary’ event open to all attendees that explores how technology and creativity are shaping the present and imagining new futures. A series of unique, open-air events under the OFFSónar brand are also organised in the same week as the festival, complementing the Sónar programme. Sónar is also a member of The Independent Movement for Electronic Scenes (TIMES), a collaboration between various European festivals organised under The European Commission's Creative Europe program. Following a successful edition held in Barcelona in 2021, Sónar has been selected to organise the S+T+ARTS AI and Music Festival between 2024 and 2026, in collaboration with Ars Electronica. Advanced Music and the Sónar brand are recognised internationally via events that have been held in over 65 cities around the world to date. Sónar has travelled from Athens and Hong Kong to Mexico City and Tokyo, with editions that merge the Sónar ethos and philosophy with local curation. Currently, annual events are held in Istanbul (26th and 27th of April 2024) and Lisbon (22nd, 23rd and 24th of March 2024), as well as Barcelona (13th, 14th and 15th of June).