Gloria Sallent

Gloria Sallent is currently the Head of Communications and European Projects Leadership at Advanced Music, S.L., leading the Sónar+D initiative and managing projects such as TIMES and AI&MUSIC. With extensive experience in strategic and creative consultancy, Gloria co-founded pivot_ and the pioneering sonic branding agency Dadadada_Audiobranding. Previous roles include Project Leader for Messi 10 by Cirque du Soleil and strategy and creative direction at Lateral Thinking. Gloria's early career involved significant marketing and communication roles in various cultural initiatives, including Xacobeo 2010 and Fundación Cidade da Cultura. Gloria holds a Bachelor's degree in Communication Sciences from Universitat Autònoma de Barcelona, alongside specialization courses in Fashion PR and Reputation Management.