Advanis
Adriana Bernardino has extensive work experience in various roles. Adriana started their career as an Engineer at DEXPRO, where they developed feasibility analyses and optimization studies for transportation projects. Adriana then worked as a Consultant at The World Bank and Mercer Management Consulting. Currently, Adriana is the EVP Research and Lead Consultant at Advanis, where they are responsible for strategic foresight, market segmentation, customer acquisition and retention, and other research engagements. Adriana also handles business development, account management, and team management responsibilities.
Adriana Bernardino has a Bachelor of Science (BS) degree in Civil Engineering from Universidade Federal de Juiz de Fora. Adriana also holds a Masters of Design degree in Strategic Foresight and Innovation from OCAD University. In addition, Adriana has pursued a Ph.D. in Transportation and Decision Sciences from the Massachusetts Institute of Technology.
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Advanis
Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness. We have built an organization with the size needed to fulfil global projects while still providing flexible, personal service. As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We use qualitative approaches (OBB, IDIs, Focus Groups, Customer journey mapping) to understand customer needs and quantitative approaches (from simple to advanced analytical methods) to validate and quantify customer needs, behaviors and motivation and future proof our solutions by identifying the drivers of emerging trends and their potential impact on the business context. We partner with leading firms in North America to build, innovate and create new and revitalize existing products, services, offers and marketing communication strategies that disrupt, differentiate and create value to grow brands and bottom lines. Product Design / Pricing / Customer Experience / Segmentation / Usage & Attitude / Program Evaluation / Strategic Foresight CATI / Online / Mobile Online Surveys / Mobile Telephone Surveys / IVR & SMS / Transcription & Coding / Outsourcing Partnerships