Advanis
Jennifer McIntyre is an accomplished software developer with a robust background in system architecture and CRM solutions. Currently, at Advanis since October 2023, Jennifer's previous experience includes a key role as a Backend Developer at Mint, where a RESTful API was developed and maintained using Typescript, alongside various technologies. Earlier positions include serving as a Senior Systems & Data Architect at Autocorp.ai, where Jennifer managed the development of Zoho products, and a CRM Developer role at Car Loans Canada®, overseeing the maintenance and architecture of the CRM ecosystem. Jennifer founded McIntyre & Associates, providing technical consultation during the 2019 Canadian General Election, achieving a perfect win rate in political campaigns. Educational credentials include a Bachelor of Computer Science from Carleton University.
Advanis
Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness. We have built an organization with the size needed to fulfil global projects while still providing flexible, personal service. As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We use qualitative approaches (OBB, IDIs, Focus Groups, Customer journey mapping) to understand customer needs and quantitative approaches (from simple to advanced analytical methods) to validate and quantify customer needs, behaviors and motivation and future proof our solutions by identifying the drivers of emerging trends and their potential impact on the business context. We partner with leading firms in North America to build, innovate and create new and revitalize existing products, services, offers and marketing communication strategies that disrupt, differentiate and create value to grow brands and bottom lines. Product Design / Pricing / Customer Experience / Segmentation / Usage & Attitude / Program Evaluation / Strategic Foresight CATI / Online / Mobile Online Surveys / Mobile Telephone Surveys / IVR & SMS / Transcription & Coding / Outsourcing Partnerships