Tracy Lord is an experienced professional with a strong background in sales and client development within the CPG and digital marketing sectors. Currently serving as the Director at Advantage Group International since April 2023, Tracy previously held the position of National Sales Director at Vibenomics and U.S. Sales at e.fundamentals, a leading provider of data insights and digital shelf analytics. Additional roles include Vice President Client Development at InContext Solutions, Vice President of Enterprise Solutions at EnsembleIQ, and Vice President of the West Region at MyWebGrocer. Earlier experience includes leadership positions at Conversant, Inc. and IRI, where a team was managed to support mid-market CPG companies. Tracy's career commenced with roles at Fort James Corporation and CDW, complemented by a BBA in Business from St. Norbert College.
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