ER

Elizabeth Ross

Marketing and Communications Manager at Advantage Lifts

Elizabeth Ross has a strong background in digital marketing and eCommerce. Elizabeth began their career at Paladin Enterprises in 1998, where they worked their way up to the position of Digital Marketing Director. During their time there, they managed the entire lifecycle of 1200 new website products quarterly, overseeing two teams of marketers and developers.

In 2012, Elizabeth joined Taylor Corp. as the eCommerce Director and IT Center of Excellence Digital Channel Marketing Team Lead. In this role, they implemented marketing strategies, improved data reporting, and increased web conversions for Taylor Corporation and its retail clients. Elizabeth also recruited, managed, and led a cross-functional team in executing various digital marketing initiatives.

In 2016, Elizabeth took on the role of Director of eCommerce at Faribault Woolen Mill. Elizabeth was contracted to execute a start-up and re-branding plan that merged old traditions with modern digital marketing technology. Elizabeth synchronized three new brand strategies for the historical company and oversaw the use of new and old machinery to create products made in the USA.

From 2016 to 2019, Elizabeth worked as a Digital Marketing / eCommerce Consultant for Digital Strategy. In this role, they provided consulting services in the field of digital marketing and eCommerce.

Since 2019, Elizabeth has been serving as the Marketing and Communications Manager at Advantage Lifts.

Elizabeth Ross has a Bachelor of Arts degree in English and International Law from Florida International University.

Location

York, United States

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