Advantage Lifts
Elizabeth Ross has a strong background in digital marketing and eCommerce. Elizabeth began their career at Paladin Enterprises in 1998, where they worked their way up to the position of Digital Marketing Director. During their time there, they managed the entire lifecycle of 1200 new website products quarterly, overseeing two teams of marketers and developers.
In 2012, Elizabeth joined Taylor Corp. as the eCommerce Director and IT Center of Excellence Digital Channel Marketing Team Lead. In this role, they implemented marketing strategies, improved data reporting, and increased web conversions for Taylor Corporation and its retail clients. Elizabeth also recruited, managed, and led a cross-functional team in executing various digital marketing initiatives.
In 2016, Elizabeth took on the role of Director of eCommerce at Faribault Woolen Mill. Elizabeth was contracted to execute a start-up and re-branding plan that merged old traditions with modern digital marketing technology. Elizabeth synchronized three new brand strategies for the historical company and oversaw the use of new and old machinery to create products made in the USA.
From 2016 to 2019, Elizabeth worked as a Digital Marketing / eCommerce Consultant for Digital Strategy. In this role, they provided consulting services in the field of digital marketing and eCommerce.
Since 2019, Elizabeth has been serving as the Marketing and Communications Manager at Advantage Lifts.
Elizabeth Ross has a Bachelor of Arts degree in English and International Law from Florida International University.
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Advantage Lifts
In 2010, the founders of Advantage Lifts discovered an unfilled niche in the automotive lift industry. There were simply no safe, reliable, and affordable car lifts on the market, so they set out to create one. After many renditions and adjustments, the original Advantage Lift, the 9000-HD, was born. Today, an Advantage Lift can be found in garages of both everyday car enthusiasts and mechanical professionals across the United States and Canada. The company was purchased by its current president and CEO, Stacey Mack, in 2017. Upon its acquisition, Mr. Mack decided to bring in the experts to verify that the company’s motto of “Quality, safety, and strength,” ran true. And it does! All 9000 models by Advantage Lifts are certified with the Automotive Lift Institute, the only third-party organization tasked with assessing and maintaining safety and durability in automotive lifts. Since 2017, Advantage Lifts has grown exponentially and expects to continue doing so. Other companies may have been on the market for decades, but nothing can beat the quality and care put into an Advantage Lift. In 2020, the company acquired its American-made subsidiary, Backyard Buddy, founded by an individual with the same aspirations as the original owners of Advantage Lifts. Now, Advantage Lifts can offer an even wider variety of high quality, reliable, and affordable automotive lifts for every car enthusiast’s needs. Headquartered in Hanover, Pennsylvania, Advantage Lifts understands the concept of true American values and hard work. They maintain the attention to detail and personal touch that working with a small business brings, while providing stellar nationwide service. Although they’ve only been on the scene for 13 years, they have certainly created a name for themselves. Next time you think of an automotive lift, think of Advantage Lifts.