Larry Woehl

Larry Woehl currently serves as the Director of Customer Insights for the West Region and Natural Specialty at Advantage Solutions, a role held since March 2018. Prior to this position, Woehl was the Senior Director of National Accounts & Retail Brokers at Decas Cranberry Products Inc. from October 2012 to October 2017, where responsibilities included managing all national retail accounts and broker management, leading to year-over-year sales increases. Woehl spent 27 years at Campbell Soup Company, taking on several key roles including Senior Sales and Marketing Manager, where oversight included domestic and international business for Campbell’s Seeds, and leading the Category Management Department with significant sales achievements in multiple grocery accounts. Noteworthy accomplishments include managing large teams and driving strategic initiatives that resulted in substantial list sales across various retail partners.