Adam Witty

Adam Witty is a prominent entrepreneur and business leader with extensive experience in publishing and marketing. Since November 2016, Adam has served as the CEO of Forbes Books, the exclusive book publishing arm of Forbes Media, focusing on partnerships with transformative leaders in business. Adam founded Advantage | The Authority Company in July 2005, which assists professionals in creating, publishing, and marketing their books to establish authority in their fields. Additionally, Adam holds a position on the Board of Directors for IPTAY, a renowned athletic fundraising organization. Adam previously led Magnetic Marketing as CEO from April 2018 to September 2021, helping entrepreneurs grow their businesses through innovative marketing strategies. Adam also founded Ticket Advantage, Inc. between November 2001 and June 2005. Adam earned a Bachelor of Science degree in Marketing from Clemson University, completing studies there from 1999 to 2003.