Advantage | The Authority Company
Adam Witty is a prominent entrepreneur and business leader with extensive experience in publishing and marketing. Since November 2016, Adam has served as the CEO of Forbes Books, the exclusive book publishing arm of Forbes Media, focusing on partnerships with transformative leaders in business. Adam founded Advantage | The Authority Company in July 2005, which assists professionals in creating, publishing, and marketing their books to establish authority in their fields. Additionally, Adam holds a position on the Board of Directors for IPTAY, a renowned athletic fundraising organization. Adam previously led Magnetic Marketing as CEO from April 2018 to September 2021, helping entrepreneurs grow their businesses through innovative marketing strategies. Adam also founded Ticket Advantage, Inc. between November 2001 and June 2005. Adam earned a Bachelor of Science degree in Marketing from Clemson University, completing studies there from 1999 to 2003.
Advantage | The Authority Company
Advantage is The Authority Company — parent of the Forbes Books and Advantage publishing imprints and Authority Marketing solutions. We help entrepreneurs, CEOs, professionals, and companies become the #1 Authority in their field. Thought leadership is the new digital currency. Consumer tastes, preferences, and buying decisions are shaped by Authorities who share their knowledge and wisdom with the world. Advantage | Forbes Books helps leaders amplify their message with our turnkey book writing, book publishing, PR + media, podcast, and Authority marketing solutions that position individuals and brands as the most sought-after experts. Advantage & Forbes Books actively supports 2,000+ Authority leaders in 47 U.S. states and 22 countries with two marquee publishing imprints, Advantage and Forbes Books. Launched in 2016, Forbes Books represents The Best in Business by sharing our authors' unique content with Forbes 94M+ monthly readers. Our titles are found in major bookstores, Hudson Airport Stores, and anywhere fine books are sold. Our Authorities are interviewed on TV, radio, and in newsprint hundreds of times each month. Learn more at https://theauthoritycompany.com