Advantage | The Authority Company
Rusty Shelton is the Founder and Chairman of Zilker Media, where a focus is placed on empowering clients to build compelling brands. Additionally, Rusty serves as the CEO, aiming to provide an exceptional agency experience through public relations, digital marketing, and platform development for high-profile clients. Prior to Zilker Media, Rusty was the Senior Marketing Strategist at Advantage Media Group following the acquisition of Shelton Interactive, an award-winning digital marketing and PR firm Rusty led as President and CEO. Rusty's earlier experience includes serving as Managing Director at Phenix & Phenix Literary Publicists. Rusty holds a Bachelor of Science in Business/Corporate Communications from The University of Texas at Austin.
Advantage | The Authority Company
Advantage is The Authority Company — parent of the Forbes Books and Advantage publishing imprints and Authority Marketing solutions. We help entrepreneurs, CEOs, professionals, and companies become the #1 Authority in their field. Thought leadership is the new digital currency. Consumer tastes, preferences, and buying decisions are shaped by Authorities who share their knowledge and wisdom with the world. Advantage | Forbes Books helps leaders amplify their message with our turnkey book writing, book publishing, PR + media, podcast, and Authority marketing solutions that position individuals and brands as the most sought-after experts. Advantage & Forbes Books actively supports 2,000+ Authority leaders in 47 U.S. states and 22 countries with two marquee publishing imprints, Advantage and Forbes Books. Launched in 2016, Forbes Books represents The Best in Business by sharing our authors' unique content with Forbes 94M+ monthly readers. Our titles are found in major bookstores, Hudson Airport Stores, and anywhere fine books are sold. Our Authorities are interviewed on TV, radio, and in newsprint hundreds of times each month. Learn more at https://theauthoritycompany.com