Katy M. Russell (Ballschmider)

Katy M. (Ballschmider) Russell is a Senior Account Director at Advantage Unified Commerce, leading integrated shopper marketing efforts for clients such as Wells Enterprises and Family Dollar. With a background in various agencies like Catapult Marketing, Epsilon, and Jacobson Rost, Katy has experience in strategic planning, creative development, and managing client operations. Katy M.'s expertise in annual campaigns, brand positioning, and developing custom marketing solutions has contributed to the growth and success of multiple brands across different industries. A graduate of Bradley University, Katy holds a Bachelor of Science in Marketing with a minor in Economics.