Kristen Gould

Kristen Gould is a seasoned marketing professional with extensive experience in developing and executing integrated marketing strategies across multiple media channels. Currently serving as a Senior Marketing Manager at UST HealthProof since October 2016, Kristen previously held the position of Marketing Manager at Anthem, Inc., where responsibilities included overseeing complex direct marketing strategies for individual and under-65 markets. Earlier roles as a Marketing Coordinator at Aquent and Alfa Laval included managing content creation and ensuring compliance within direct mail and digital marketing materials. Kristen began a career in marketing with roles including Administrative Assistant at Washington and Lee University, Marketing Coordinator at ColonialWebb, and Desktop Publisher at the Virginia Rural Water Association. Kristen holds a Bachelor of Arts in Communication, PR, and Advertising from Mary Baldwin University.