Adventure HQ
Fraizer Michael is an experienced professional in merchandise planning and buying, currently serving as Planning Manager at Adventure HQ since September 2024. Previously, Fraizer held the position of Senior Merchandiser at GMG for Nike, Jordan, and Converse from June 2022 to August 2024, and worked at Al-Futtaim as Senior Merchandise Planner for Robinsons from March 2017 to April 2021, where responsibilities included budget development and category performance analysis. Additional roles include Merchandise Planner at Royal Sporting House and various positions at M. H. Alshaya Co. and Marks & Spencer, where Fraizer managed buying, merchandising, and stock allocation across multiple markets in the MENA region. Fraizer’s academic credentials include a Diploma in Business Management from Qualifi, completed in 2020.
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Adventure HQ
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Adventure HQ is the ultimate outdoor adventure superstore and is proudly born and bred in Dubai as an initiative of Sharaf Retail. Whether you’re a first timer, weekend enthusiast or accomplished adventurer, Adventure HQ supplies the widest and most diverse range of equipment and supporting services for your outdoor adventures. Adventure HQ is a dedicated outdoor adventure retail specialist offering equipment for a wide range of active lifestyle pursuits such as: fishing, kayaking, diving, camping, hiking, cycling, off-roading, yoga, fitness, stand up paddling, water sports, active wear, footwear plus plenty more. We launched in Dubai in 2011 and now have five outlets throughout the UAE totaling 90,000sqf. and have a team of 200 passionate and dedicated people. Located at Times Square Center, Sheikh Zayed Road and The Beach opposite JBR in Dubai and Dalma Mall and Yas Mall in Abu Dhabi. Check our website www.adventurehq.ae for more details.