Fraizer Michael

Fraizer Michael is an experienced professional in merchandise planning and buying, currently serving as Planning Manager at Adventure HQ since September 2024. Previously, Fraizer held the position of Senior Merchandiser at GMG for Nike, Jordan, and Converse from June 2022 to August 2024, and worked at Al-Futtaim as Senior Merchandise Planner for Robinsons from March 2017 to April 2021, where responsibilities included budget development and category performance analysis. Additional roles include Merchandise Planner at Royal Sporting House and various positions at M. H. Alshaya Co. and Marks & Spencer, where Fraizer managed buying, merchandising, and stock allocation across multiple markets in the MENA region. Fraizer’s academic credentials include a Diploma in Business Management from Qualifi, completed in 2020.