Alice Y. is a seasoned professional with extensive experience in insights, analytics, and strategic planning within leading global organizations. Currently, Alice serves as a Council Member at the Advertising Research Foundation, a position held since February 2024. Previously, Alice was the Director of Global Insights & Analytics for Creative Excellence at Mondelēz International from 2022 to 2024, contributing to the growth of a major player in the snacking industry with significant revenue. Prior to that role, Alice worked at Diageo as a Manager in Analytics and Strategic Planning, supporting a portfolio of over 200 premium beverage brands. Earlier experience includes roles at EY as a Senior Consultant, Avon as a Senior Analyst, and Nielsen as a Senior Analyst in marketing analytics, where analytical skills led to actionable insights for major brands. Alice's background also features an internship at BCG BrightHouse and research assistance at Emory University School of Medicine, solidifying a strong foundation in data-driven analysis and academic research. Alice holds a B.A. in Economics from Emory University.
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Advertising Research Foundation (ARF)
Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.