MH

Michael Heitner

Chief Growth Officer at Advertising Research Foundation (ARF)

Michael Heitner has extensive work experience in various roles and industries. MICHAEL began their career as an Account Executive at Griffin Bacal in 1985 and later worked as an Art Director at Margeotes Fertitta and Partners from 1988 to 1991. In 1993, they started their own company, Heitner Weiss, where they served as President and Owner until 2003. MICHAEL then became a Partner at AgencySacks from 2004 to 2005. MICHAEL subsequently served as President of Verdura, a prestigious jewelry brand, from 2005 to 2008, where they successfully built an internal structure to support the brand's growth. From 2009 to 2010, they worked as a Business Director at TAG Creative, a full-service creative agency, and then founded RECHARGEnyc, a market consultancy group, where they helped businesses refocus and revitalize their strategies from 2009 to 2011. Most recently, they held the position of Executive Vice President of Member Needs and Value at the Advertising Research Foundation (ARF) from 2011 to 2021, and currently serves as the Chief Growth Officer at ARF. In this newest role, they utilize insights, data, and observation to shape the organization's growth strategy and drive long-term success.

Michael Heitner attended the American University - Kogod School of Business, where they earned a Master's degree in Marketing and Advertising. MICHAEL also attended the School of Visual Arts, though no specific degree or field of study was mentioned for this institution.

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Timeline

  • Chief Growth Officer

    January, 2021 - present

  • Executive Vice President Member Needs And Value

    January, 2011