SP

Sherry Blass Pincus

Director Of Marketing And Digital Operations at Advertising Research Foundation (ARF)

Sherry Blass Pincus, PMP, currently serves as the Director of Marketing and Digital Operations at the Advertising Research Foundation (ARF) since March 2025. Prior experience includes serving as Managing Director at the Marketing Science Institute from July 2018 to March 2025, where Sherry spearheaded the strategy for a responsive website and ensured CRM integration. As Director of Product and Project Management at U.S. News Global Education, Sherry focused on developing digital B2B and B2C experiences. Sherry also held various leadership roles at Houghton Mifflin Harcourt from 2009 to 2016, including Director of Product Management & Strategy, where Sherry implemented product strategies across business units. Earlier experiences at Holt McDougal involved managing product development for educational programs. Sherry holds a BFA in Graphic Design from the University of Connecticut, furthered education at Studio Arts College International in Florence, Italy, and earned a PMP Certification from NH Boston.

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Advertising Research Foundation (ARF)

Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.


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