AdVini
Nicolas Tracz has extensive experience in digital marketing and e-commerce. Nicolas most recently served as the Chief Marketing Officer (CMO) and Global Marketing Director at AdVini. Prior to that, they were the Chief Marketing Officer at Bernard Magrez. Tracz has also held roles such as Global Digital Director at Martell Mumm Perrier-Jouët and Head of Digital Acceleration, e-Commerce, and CRM at Pernod | Pernod Ricard Group. Nicolas has experience in leading digital transformation, developing e-commerce strategies, and managing CRM and data management activities. Tracz's earlier experience includes positions as the E-commerce Director at atlasformen, Digital Manager at DDB Paris, and E-Commerce Manager at Publicis Sapient, where they focused on digital strategy and campaign execution.
Nicolas Tracz's education history begins in 2002 when they attended Université Montesquieu Bordeaux 4 and earned a Licence Pro. in Management Opérationnel Commerce Électronique. In 2003, they pursued further education at ICD Business School and obtained a Master 1 in Web Marketing. In the same year, they also attended the University of Lille 1 Sciences and Technology, where they earned a Maîtrise in Management de Projet Internet. In 2005, Nicolas enrolled at OMNES Education and completed a MASTER 2 in Ingénierie Commercial et Management de Projet. Continuing their pursuit of knowledge, Nicolas enrolled in the Executive Leadership Program at INSEAD in 2018. Finally, in 2019, they attended the Wine & Spirit Education Trust and received the WSET Award in Wines and Spirits.
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AdVini
AdVini (266M€ de CA, 900 collaborateurs,) est le leader français des vins de terroir. Son siège est implanté à St-Felix de Lodez (34 / 30 kms de Montpellier). Alliant tradition et modernisme, AdVini est implanté au cœur des régions viticoles françaises les plus renommées et en Afrique du Sud. Avec 2.333 hectares de vignobles détenus en propre, ses 30 Vignobles & Châteaux, Maisons de négoce et centre de vinification ; AdVini bénéficie d’une notoriété et d’une reconnaissance internationale en constante progression. Présent dans plus de 110 pays, AdVini poursuit son fort développement commercial grâce à un plan stratégique orienté digital et avec pour objectif de développer ses activités sur l’ensemble des circuits de distribution classiques et e-business.