Hans Laroche

Hans Laroche, M.Sc., BAA, currently serves as the co-founder and Senior Relationship Marketing and Loyalty Consultant at Adviso since September 2022. With a strong academic background, Hans has been a lecturer in "Relationship Marketing" for the Communication and Marketing Master's program at Université de Sherbrooke since 2007, and teaches "Retail Marketing" at HEC Montreal and Université du Québec. Past experiences include roles as Partner at R3 Marketing Inc., Managing Director and Strategic Planner at Les Évadés, Co-Founder and Partner at ZAD communications, VP General Manager at Carlson Marketing Group, and Directeur promotion et fidélisation at Provigo. Hans also contributed as a Member of the Board of Advisors for Coop Santé de Morin-Heights et Adolphe d'Howard from December 2020 to March 2023. Educational qualifications include a Master's in Marketing from Université de Sherbrooke and a Bachelor's in Business Administration from UQAM. Currently, Hans is pursuing a certification in Strategic Foresight, Planning, and Insights at Future Today Institute.