adviso
Hans Laroche, M.Sc., BAA, currently serves as the co-founder and Senior Relationship Marketing and Loyalty Consultant at Adviso since September 2022. With a strong academic background, Hans has been a lecturer in "Relationship Marketing" for the Communication and Marketing Master's program at Université de Sherbrooke since 2007, and teaches "Retail Marketing" at HEC Montreal and Université du Québec. Past experiences include roles as Partner at R3 Marketing Inc., Managing Director and Strategic Planner at Les Évadés, Co-Founder and Partner at ZAD communications, VP General Manager at Carlson Marketing Group, and Directeur promotion et fidélisation at Provigo. Hans also contributed as a Member of the Board of Advisors for Coop Santé de Morin-Heights et Adolphe d'Howard from December 2020 to March 2023. Educational qualifications include a Master's in Marketing from Université de Sherbrooke and a Bachelor's in Business Administration from UQAM. Currently, Hans is pursuing a certification in Strategic Foresight, Planning, and Insights at Future Today Institute.
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adviso
Adviso is strategic expertise firm with over 100 experts that leverages data to help local and international companies optimize and customize customer relationships and experiences, from acquisition to loyalty. For over 20 years, Adviso has stood out by providing clients with insights to guide their decisions, and tools to ensure their long-term growth. Accessible, caring, and eager to share their knowledge, our independent experts are on a mission to help clients succeed and contribute to our collective prosperity.