Lucila Peluffo

Lucila Peluffo is a skilled marketing professional with a diverse background in brand strategy, product launches, and communication campaigns across various industries. Currently serving as Sales Marketing Manager at Adwake since December 2021, Lucila focuses on branding and positioning to enhance market presence in EMEA. Previous experience includes a role as Marketing Associate at Ferrero, where Lucila managed 360º communication campaigns for the Chocolate Eggs Business Unit, and as Sr. Marketing Analyst at Molinos Rio de la Plata, where responsibilities included product definition and marketing execution for the Rice and Frozen Meals Business Units. Lucila began their career as a Marketing Intern at PepsiCo, contributing to marketing plans for the Beverages Business Unit. Educational qualifications include a Master in Marketing and Sales Management from EADA Business School and a Bachelor's degree in Business Administration with a Marketing Orientation from Universidad de 'San Andrés'.