Alicia Shehda-Bernárdez Golpe

Alicia Shehda-Bernárdez Golpe is an experienced marketing professional currently serving as the Event Marketing Manager for Adyen in Spain and Portugal since July 2020. Previously, Alicia was the Communications and Partnerships Manager for Bird, where strategic initiatives were developed for the launch in Madrid. At BlaBlaCar Iberia, Alicia held multiple roles, including Social Media, Loyalty and Events Manager, where responsibilities encompassed the creation and analysis of communication strategies and the production of events. Earlier professional experiences include positions at Voz Audiovisual, Mediaset Comunicación España S.A., and Universidad Complutense de Madrid, focusing on production, programming, and social media management. Alicia holds a Licenciatura in Comunicación Audiovisual from Universidad Complutense de Madrid and advanced degrees in audiovisual production and management from Universidade da Coruña and Universidade de Trás-os-Montes e Alto Douro.