AEG Europe
Robbie Balfour has a diverse range of work experience, starting with their current role as the Director of Marketing & Brand at AEG Europe since March 2022. Prior to this, they worked at Sky, where they held the positions of Marketing Director, Sport & Movies from October 2019 to March 2022 and Head of Sky Sports Marketing from November 2017 to October 2019. Before joining Sky, Robbie was the Head of Marketing - UK, Ireland & BeNeLux at PUMA Group from April 2015 to November 2017. Robbie also has experience working at Leo Burnett as a Board Account Director from November 2014 to April 2015, an Account Director from August 2013 to November 2014, and a Senior Account Manager from December 2010 to July 2013. Additionally, Robbie worked at CSM Sport & Entertainment as an Account Manager for Visa, London 2012 from May 2010 to December 2010, and as an Account Executive for Carling & Clydesdale Bank from May 2008 to May 2010. Their early career includes a role as an Economic Development Officer at the Orkney Islands Council from September 2005 to August 2008.
Robbie Balfour pursued their education with a Bachelor of Arts Honors degree in Marketing, Economics, Management Science, and Psychology from the University of Strathclyde, from 2001 to 2005. Robbie then went on to earn a Master of Science degree in Economic Development from the University of Glasgow, studying from 2006 to 2009. In recent years, Robbie completed the Marketing Week Mini MBA program with Mark Ritson in 2021, focusing on Marketing, Brand Management, and Management. Robbie also completed another Marketing Week Mini MBA program with Mark Ritson in 2023, specializing in Management.
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AEG Europe
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We create the biggest and best live events in the world. From Beyoncé to Prince and The BRITs, we host the world’s biggest live events. And we create them too. What's more, AEG has a stake in several sports teams, festivals, stage shows, exhibits and broadcasts. That means we have the chance to give a complete and unique entertainment experience to over 100 million fans across more than 220,000 events each and every year. And you could be part of it… Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. In Europe, AEG owns and operates landmark sports and music facilities and entertainment districts across the continent including The O2, indigo at The O2 and Eventim Apollo in London; The Halls Wolverhampton in the Midlands; Barclays Arena in Hamburg; Mercedes Benz Arena; Verti Music Hall and Mercedes Platz in Berlin; and Accor Arena in Paris. AEG’s touring division, AEG Presents is a global leader in concert promotion and venue management, running European music festivals; American Express presents BST Hyde Park; All Points East in London and Rock en Seine in Paris.