Robbie Balfour

Robbie Balfour has a diverse range of work experience, starting with their current role as the Director of Marketing & Brand at AEG Europe since March 2022. Prior to this, they worked at Sky, where they held the positions of Marketing Director, Sport & Movies from October 2019 to March 2022 and Head of Sky Sports Marketing from November 2017 to October 2019. Before joining Sky, Robbie was the Head of Marketing - UK, Ireland & BeNeLux at PUMA Group from April 2015 to November 2017. Robbie also has experience working at Leo Burnett as a Board Account Director from November 2014 to April 2015, an Account Director from August 2013 to November 2014, and a Senior Account Manager from December 2010 to July 2013. Additionally, Robbie worked at CSM Sport & Entertainment as an Account Manager for Visa, London 2012 from May 2010 to December 2010, and as an Account Executive for Carling & Clydesdale Bank from May 2008 to May 2010. Their early career includes a role as an Economic Development Officer at the Orkney Islands Council from September 2005 to August 2008.

Robbie Balfour pursued their education with a Bachelor of Arts Honors degree in Marketing, Economics, Management Science, and Psychology from the University of Strathclyde, from 2001 to 2005. Robbie then went on to earn a Master of Science degree in Economic Development from the University of Glasgow, studying from 2006 to 2009. In recent years, Robbie completed the Marketing Week Mini MBA program with Mark Ritson in 2021, focusing on Marketing, Brand Management, and Management. Robbie also completed another Marketing Week Mini MBA program with Mark Ritson in 2023, specializing in Management.