Sam Booth

Director Of Sustainability at AEG Europe

Sam Booth is a Director of Sustainability at AEG Europe, a position held since January 2023. Previously, significant roles include Writer and Editor at Sustainable Business Guide, Account Director at Futerra, and Client Services Director/Head of Agency at Equals Agency. Notable experience encompasses senior positions at iris Worldwide, handling major clients such as MINI UK, adidas NEO Label, and Pernod Ricard, with responsibilities in project delivery, budget management, and team leadership. Education includes a degree in Business Sustainability Management from the Cambridge Institute for Sustainability Leadership and a 1st Class BA Hons in History from the University of Nottingham.

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London, United Kingdom

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AEG Europe

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We create the biggest and best live events in the world. From Beyoncé to Prince and The BRITs, we host the world’s biggest live events. And we create them too. What's more, AEG has a stake in several sports teams, festivals, stage shows, exhibits and broadcasts. That means we have the chance to give a complete and unique entertainment experience to over 100 million fans across more than 220,000 events each and every year. And you could be part of it… Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company.  In Europe, AEG owns and operates landmark sports and music facilities and entertainment districts across the continent including The O2, indigo at The O2 and Eventim Apollo in London; The Halls Wolverhampton in the Midlands; Barclays Arena in Hamburg; Mercedes Benz Arena; Verti Music Hall and Mercedes Platz in Berlin; and Accor Arena in Paris.  AEG’s touring division, AEG Presents is a global leader in concert promotion and venue management, running European music festivals; American Express presents BST Hyde Park; All Points East in London and Rock en Seine in Paris.