Maryanne Lataif has had a distinguished career in the field of corporate communications. Maryanne began their career in 1988 as the Principal and Founder of Lataif Associações, a communications consulting firm in Brazil. During their time with the firm, they provided executive counsel, strategic planning, media relations, and marketing communications services to various companies, including CNN and MTV.
In 1992, Maryanne joined B/HI as the Vice President of the Corporate Entertainment Division. Maryanne played a key role in establishing the agency's corporate entertainment and motion picture division and served as primary communications counsel to CEOs and executive management teams. Their clients included Twentieth Century Fox Television, Universal Studios Hollywood, Technicolor, and House of Blues.
Maryanne's next career move was in 1995 when they joined Activision Blizzard as the Senior Vice President of Corporate Communications. At the company, they were instrumental in building the internal corporate communications and public relations department. Maryanne played a crucial role in the company's transition from a small video game publisher to a global industry leader, with revenues of $6 billion. Maryanne reported directly to the CEO and managed a global team.
In 2015, Maryanne worked as the Regional Development Director for the Special Olympics, where they were responsible for managing and implementing regional fundraising programs. Maryanne worked closely with the Chief Development Officer and oversaw activities targeting major donors to support the 2015 Special Olympics World Games in Los Angeles.
Most recently, Maryanne joined AEG in 2016 as the Senior Vice President of Corporate Communications. In this newly created position, they are responsible for driving the global communications strategy of the world's leading sports and live entertainment company. Their role encompasses various aspects, including brand marketing and communications, media relations, event planning, digital content, and executive communications.
Throughout their career, Maryanne has demonstrated their expertise in building brands, managing reputations, and driving strategic communications initiatives.
Maryanne Lataif's education history includes obtaining a Bachelor's Degree from the University of Southern California - Annenberg School for Communication and Journalism. No specific start or end year for this degree program is provided. The field of study for this Bachelor's Degree is not mentioned.
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