April Lam

April Lam is a seasoned professional with extensive experience in marketing, public relations, and business development across various sectors. Currently serving as the Representative for Indonesia at The Asian General Chamber of New Retail since May 2024, April fosters collaboration and innovation in the new retail sector. Additionally, April is a Radio Program Guest on Radio Television Hong Kong, sharing insights on Indonesian cultural topics. As the Director at the Asia Branding & Franchising Association, April aids in elevating brand presence on the global stage. April also holds roles as a Marketing & Public Relations Advisor for Thrive Hong Kong Charitable Limited and as Founder & CEO of Aello Consulting, where strategic market entry for ASEAN businesses is a focus. Previous leadership as President of the Brilliance Chapter at BNI Global and a part-time Lecturer at HKU SPACE underscores April's commitment to education. April's academic background includes a BSocSc from The Chinese University of Hong Kong, a Postgraduate Diploma in Marketing from CIM, and an LLB from Tsinghua University.