Yasmin Ahmad Merican

Datin Yasmin Ahmad Merican was appointed as an Independent Non-Executive Director of AEON Credit on 23 January 2019. A business transformation practitioner, her professional focus continues to be in strategy, marketing and brand building. She holds an MBA in Strategic Marketing (Distinction) from the University of Hull, United Kingdom.

As a former partner of Ernst & Young in Malaysia and an international partner with EY Global Client Consulting, she led the development of knowledge and customer management solutions for the global firm from the mid to the end of the 1990s in their Asia Pacific market. In 2000, she founded Trax Associates, and since then has supported the enhancement of various organizational capabilities in marketing, product/service development, brand and reputation management at some of Malaysia’s largest institutions. In 2013, she authored and published ‘The Right to Brand’ a business book pioneering brand-building methods for emerging market companies.

Currently, she is a director with AEON Fantasy Sdn. Bhd., HelloGold Sdn. Bhd., and Advisor to the AFS International/Intercultural Programmes in Malaysia. She served on the board of the Malaysian Productivity Corporation (“MPC”) and on the industry panel at the School of Information Technology, Monash University (Malaysia) between 2008 and 2012. She was the President of the Malaysian AEON Foundation, the charity arm of the AEON Group of Companies in Malaysia from April 2019 to April 2021.

She is a member of the Remuneration Committee and Nominating Committee. She does not hold any directorship in any other public or public listed companies.

Datin Yasmin has attended all thirteen (13) Board meetings held during the year ended 28 February 2021.