Fergal O'Connell

Fergal O'Connell is a seasoned digital product and strategy leader with extensive experience in the technology and telecommunications sectors. Currently serving as the Director of Digital Product & Strategy at Aer Lingus since December 2012, Fergal is responsible for overseeing commercial and behavioral performance across various digital channels, including web and mobile. Prior to this role, Fergal operated as a Digital/Product Consultant for a decade, engaging with diverse industries such as automotive, travel, and eCommerce. Fergal's earlier career includes positions as Creative Director at SmartForce (now Skillsoft), where leadership was provided for brand development across multiple media, and as Digital Art Director at CBT Systems, contributing to research and product development before and after the company's IPO. Fergal holds a BA (Hons) in Design Communications from Limerick Institute of Technology and a Diploma in Visual Communications from Waterford Institute of Technology.