Paulina Mar Lucas

Paulina Mar Lucas is an experienced eCommerce Digital Strategy Manager at Aeromexico, having held various strategic roles since September 2017, including eCommerce Personalization Leader and Pricing Strategy Leader. Responsibilities encompass leading the development of new app features, enhancing user experience across digital channels, and implementing pricing strategies for Aeromexico’s international and domestic networks, significantly contributing to overall passenger revenue. Prior experience includes roles at Sandler & Travis Trade Advisory Services, Inc., where trade-related issues were resolved, and at Henkel as a Digital Marketing Intern, along with a background in international business from Instituto Politécnico Nacional, where a Bachelor's degree was obtained.