Mashood Akmal

Mashood Akmal serves as the Director of Innovation & Strategy at Aeroservices since June 2007, focusing on digital transformation through the integration of AI, IoT, and Big Data. Responsibilities include overseeing the development of a new digital product portfolio in Aerospace & Defence while expanding existing capabilities into new markets. Prior experience includes roles as a Business Analyst at GE, where strategic market analysis was conducted to manage a high net-worth customer portfolio, and as a Project Analyst at Kuwait Petroleum Corporation, where a Marketing Mix analysis project was led. Mashood also worked as a Marketing Analyst at Tata Steel, identifying and implementing Corporate Social Responsibility strategies. Educational background includes an MSc in International Marketing Management from the University of Leeds and further studies at Saïd Business School, University of Oxford in 2019.