AETHER Apparel
Sari Tuschman has more than 20 years of experience in various roles within the media and branding industry. Sari currently holds the position of Brand Strategist, starting in December 2022. Previously, they worked at AETHER Apparel, where they served as VP of Brand and Brand Director from September 2018 to present. Prior to that, they were employed at Zoe Media Group as Editor At Large from 2014 to November 2016. Additionally, they held the position of Editor in Chief at Foam magazine from April 2012 to August 2014 and at Los Angeles Confidential magazine from February 2009 to April 2012. Before that, they worked as a Show Producer for Daily 10 at E! Entertainment Television from December 2007 to February 2009. Sari also has experience as an Executive Producer/Senior Web Editor at Plum TV's Plum Aspen from May 2005 to November 2007 and as a Senior Editor at Aspen Magazine from 2000 to 2005.
Sari Tuschman holds a BA degree from the University of Colorado, where they studied Creative Writing and Communication.
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AETHER Apparel
AETHER (pronounced “ē-ther”) was started in 2009 when founders Palmer West and Jonah Smith were inspired to create something they couldn’t find. They were city dwellers with a passion for the outdoors, businessmen who wanted outerwear that supported their lifestyle without making them look like they were in a lift line. AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. Today, AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women. The company is headquartered on Melrose Avenue in Los Angeles, just blocks away from its flagship store on La Brea Avenue. Other retail locations include San Francisco, Aspen, and Jackson Hole.